Virtual Reality: VR Marketing

Essential Marketing

As of 2016, people that have succeeded with Virtual Reality marketing are company's that identify narratives and secondly put 100% of their resources into creating stories that interact with their audience. Virtual Reality solves the problem of grabbing their audiences attention and keeping them fully engaged. Some reasons are being immersive, that is when the user is provided with a headset and engaged with the content and has fewer distractions and more attention towards the message. Impacting the customer, the intensity of the Virtual Reality experience is powerful generating emotions in the individual. Memorable, the Virtual Reality experience is something truly remarkable and will be imprinted in peoples brains. Some of the major company's like Coca Cola and McDonald's have invested their commercial time with Virtual Reality technology because its a new fresh start for their customers to see where technology has brought us. It was a perfect opportunity for the company's as they are always striving to become better. This new technology will enable many more company's like McDonald's and Coca Cola to expand into the Virtual Reality scene to showcase how impressive the marketing strategies are and that there are no limits when it comes to using this technology. Creativity is key in marketing, it enables the company's to think outside the box and bring something something unique to the table. The possibilities are endless.